The New Materials Readiness Level Scale

This blog discusses a new technology readiness level for nanotechnology enabled materials Technology readiness levels (TRLs) started with NASA and has since grown to serve as a uniform concept to ranking the maturity of new technologies. Organizations now use it as a tool for investment, stage gating, or development prioritization. Since NASA, many other TRL … Continue reading The New Materials Readiness Level Scale

Intellectual Property Strategy for Nanotechnology SMEs

This blog discusses early-stage intellectual property strategy in an advanced materials startup Global nanotechnology patent filings are on the rise. While most filings come from universities and Fortune 100 companies, there is an increasing percentage of patent filings from small and medium enterprises (SMEs). SMEs approach patent filings differently from larger institutions. Institutions with a … Continue reading Intellectual Property Strategy for Nanotechnology SMEs

Who Wants this Shiny New Ball??

This blog discusses identifying the beach-head application for your new advanced material. One common mistake advanced materials startups make is assuming that since their technology is better, people will buy it. What startups don’t realize, however, is that there is a supplier switching cost. OEMs and end users already have established products and manufacturing process. … Continue reading Who Wants this Shiny New Ball??

Still Waiting for the Nanotechnology GODOT

By: Robert Ferris, Ph.D. This Article Discuss What is Takes to Deliver the First Big Nanotechnology Innovation  Nanotechnology is a foundational innovation in that it is a new way of making and characterizing materials. Foundational innovations have happened before with steel, polymers, and semiconductors. Each of these innovations drove new products and economic growth. They … Continue reading Still Waiting for the Nanotechnology GODOT

How Large Materials Companies Block Innovation

This Article Discusses Ways Large Companies Can Accelerate Materials Innovation As an advanced materials startup, it sucks working with large materials companies. I’m sorry, but it is true. Large materials companies are completely ill-equipped in assessing and integrating advanced material developed outside their organization. I have worked in and with several large organizations and the … Continue reading How Large Materials Companies Block Innovation

Selling a New Material into a Channel

This Article Discuss the Impacts of Channel on Selling a New Nanotechnology Selling is the single most important part of an advanced materials start-up. Ironically, it is commonly the single largest skillset gap in advanced materials start-ups. Sales are the life-blood of a company; without revenue, you have no company. But every nanotechnology-enabled companies I … Continue reading Selling a New Material into a Channel